How Alinea Brings Clarity to the Complex

Even the best marketing teams can get tangled in their own operations. Between too many tools & steps, unclear handoffs, and competing priorities, efficiency takes a back seat. That’s where outside perspective meets inside impact.

At Alinea, I help teams make sense of the mess — analyzing, optimizing, and designing systems that work for people, not against them. Here’s how structure turns into real progress:

Assessing What’s Working (and What’s Not)

Before we fix anything, we look at everything. I review your workflows, tools, and team dynamics to spot the gaps, redundancies, and friction points slowing things down. The result? A clear picture of where things actually break — and where we can make them better.

Designing Workflows That Flow

Once we know what’s standing in the way, we rebuild smarter. Streamlined approvals. Defined ownership. Cleaner handoffs. Whether it’s campaign delivery or creative routing, I help teams move faster without losing control.

Making Technology Work Harder

Too many tools? Not enough connection? I help marketing teams choose, integrate, and simplify their tech stack so data moves seamlessly and people stop duplicating effort.

Empowering Teams to Keep It Going

New systems are only as good as the people using them. I guide teams through adoption, training, and iteration — helping them maintain the momentum long after the rollout.